Most outdoor projection mappings are still temporary events, but the market is clearly evolving towards permanent installations, as they bring permanent value for the entire year and have the power to drive visitors to the region.
With projection mapping, you can create unprecedented visuals, light schemes, and storytelling. In a way, projection mapping is pushing the boundaries of lighting to an entirely new level of possibilities.
It can be used for delicate light-theming of a place, or for a full-blown immersive audiovisual experience—anything the client wants.
A typical installation scenario is an evening storytelling experience, where great artists use LM3X projectors to tell the story of the local ancestors. Probably the three most impactful permanent installations of this kind LM3X had a chance to power were the Petra in Jordan project where the story of Nabateans is told; the Tokaj town square in Europe is where the local wine heritage is presented; and the Gonzales Memorial Museum in USA, TX, where a tragic story of war and human resilience is spectated.
n. You can visit any of these three installations to see the product in action.
The current state of affairs in the projection-mapping world is temporary events. What LM3X brings to play is entirely different – a permanent installation concept.
Compare the investment in a show that lasts only a few nights (how it’s usually done) with a permanent system that can run every night for years. The positive impact on a location is brutal. For the same money, instead of a few nights of events, the region can have a years-long attraction.
Traditional projection equipment isn’t built for permanent outdoor installations, but LM3X is built exactly for that.
