Among the countless new marketing strategies, an interactive projection mapping is perhaps the most promising one.
Easily engage your customers in your retail display. Make shopping fun, informative, and most of all, unforgettable. Find out how it works, its use cases, benefits and future prospects.
The wants and needs of customers changed quite dramatically over the past decade.
Provide more than a product. Provide a whole shopping experience with interactive projection mapping!
Interactive 3D projection mapping is a modern technique that meets customers´ new shopping requirements. Shopping is a social and leisure activity that is there to be fully enjoyed.
It is not only about getting a specific item, it is all about the process of getting it. This leaves the door wide open for countless possibilities on how to embrace this new shoppers´ behavior.
Projection mapping projector conveys digital visuals onto real objects, buildings or surfaces. Normal mapping projections run displays on the loop or are controlled live, however, the audience can only watch them.
On the other hand, interactive displays involve a human “touch”. With a simple hand movement, your clients can change the frames of the display, gain informative text and details of the displayed object, its process of production, and other useful information that can raise brand awareness and help you sell the product.
Projection mapping is not really a brand new idea. Disney introduced this fascinating technology in Disneyland already in 1969.
They projected faces onto mannequin heads in the famous Haunted Mansion ride. The talking heads were not just spooky but also extremely innovative and exciting.
It took some time, but contemporary projection mapping has far outgrew its humble beginnings and today offers some of the most spectacular visuals ever presented.
A lot has changed in the last 10 years. Consumers not only changed their actual shopping habits, but the shopping itself has by and large moved online.
Marketing and advertising companies had to adapt or at least start the process of accepting the new rules. Physical campaigns are dead, long live the interactive shopping experience!
Projection mapping software lets you create and then overlay various digital visuals on the surface of historical sites or modern buildings. It can be in perfect sync with dramatic music and sound effects.
These projections are usually targeted at younger visitors and students in order to provide a playful and educational experience. The digital visuals can be controlled by hand or body movement.
Projection mapping is mainly used for advertising and entertaining purposes, but it can be actually pretty useful as well.
For instance, doctors and medicine students can use it to project the patient’s anatomy. It can help them to better prepare for surgery.
Stand out from the crowd using interactive projection mapping
Offer your clients unique, engaging, and memorable experiences.
Mapping interactive games: This feature is the most appreciated by kids of all ages and many playful adults. Mapping projection can display several popular games on any surface (e.g., tetris).
Small-scale projections are usually displayed indoors and are suitable for children’s spaces, hospitals or clinics. But if you wish, you can play tetris on the facade of the building as well. You might need a 360 wall projector mount for it, though.
Motion tracking: Motion tracking systems use cameras, sensors, and sometimes also wearables. You can match the movement with the digital visuals in real-time.
As shown in the video below, you can walk or kick into a pile of leaves and see a realistic response. In case you need to achieve a certain angle, you should use a projector wall mount that can help you fix the device into a specific position (360° fixture system).
3D objects: Advanced projectors have smart features that allow you to scan any chosen object You can then use a real-time paint application and paint whatever you want on the scanned object.
It will then immediately show in the projection.
Interactivity will probably be the next stage of the projection mapping development. In the near future, people might be able to experience something similar that is now possible only in VR while using the special glasses.
There are already technologies that allow viewers to influence the mapping in real time by sound, touch and sight with the help of wearable tech.
However, there are also some challenges and obstacles that need to be addressed. Projection mapping cannot be done inexpensively. The production process usually involves many people from different departments, and it is also quite time-consuming. The more elaborate your vision is, the higher the cost you are going to pay.
That being said, the current development suggests that interactive mapping will become an even more important tool for marketing experts in the near future.
Get your customers’ attention back using projection mapping
Create not just huge, mesmerizing visuals, but also an engaging, interactive experience that will sear itself into your audience’s memories.
